Teacher Let Your Light Shine’s Microschool Marketing Blueprint
This course consists of 5 modules, each designed to help you enroll students in your business efficiently and effectively.
So you can enroll students without feeling "salesy."
Finally, you can begin to confidently build the business of your dreams without worrying about finding the students to fulfill your vision!
“I gained SO much from this course and this experience”
“I don't think I would be where I am right now had I not been a part of this!”
“I gained SO much from this course and this experience” “I don't think I would be where I am right now had I not been a part of this!”
“Each module is a gem all on its own.”
“Anyone starting their own homeschooling business would greatly benefit from this!”
“Each module is a gem all on its own.” “Anyone starting their own homeschooling business would greatly benefit from this!”
“Witness the fruits of your labor come to harvest.”
“I am no stranger to online programs. This experience was perfect.”
“Witness the fruits of your labor come to harvest.” “I am no stranger to online programs. This experience was perfect.”
Module 1
Foundations of Time Management, Money, and Marketing
It all begins here. Together, we are going to build your business in a way that makes you feel proud. We are going to be optimistic and realistic. Let’s start by creating a solid foundation you can build upon for years to come. We’ll build sustainable, joyful habits that inspire you to grow!
Foundations of Time Management, Money, and Marketing
Create Jam Sessions to maximize 5 focused hours/week
Use the Bucket Brain Dump method to clear mental clutter
Apply the “4 Ds” to get rid of distractions and focus on what matter
Calculate your tuition confidently based on your income goals
Set up sustainable pricing that fuels growth—not burnout
Learn the 3 Cs of Authentic Connection: Connect, Communicate, Convert
Discover your Target Market so you stop wasting time on cold leads
Use the Help vs. Hype strategy to speak directly to a family's needs
Organize your Business Bundle with brochures, welcome letters, forms, and more
Map out your enrollment process so families feel confident and ready to say YES
Module 2
Offer and Target Markets
Now that we’ve built a solid foundation that all microschools and homeschool hybrids should have, let’s dive into what makes your business unique. Through reflection and research, discover your target markets and learn how to find and communicate with them successfully!
Offer and Target Markets
Get laser-focused on what you're really offering—and why it matters
Define the core problem your microschool solves
Outline the exact solution you provide for families
Shape your program packages and pricing
Start building your Introductory Packet, the #1 tool for converting interest into enrollment
Learn the exact language to use in conversations, marketing, and content
Create a lasting impression through launches, social media, and word of mouth
Through in-depth target market research, you’ll uncover who your dream families are
Understand what your ideal families are searching for and how to be the solution
Market with a purpose to define your offer and stand out amongst other options
Learn More About The Brand-New Microschool Marketing Blueprint from Makenzie on Teacher, Let Your Light Shine
You didn’t start your microschool to become a marketing expert…
But without students, your vision can’t grow.
If you’re unsure how to get the word out, or you’ve tried everything from social media to word-of-mouth with little return, you are not alone—and you are exactly who I created the Microschool Marketing Blueprint for.
In today’s episode, I’m officially introducing you to the 5-step framework that helped me grow Lighthouse Learning from 5 students in my living room to nearly 100—with a waitlist.
This isn’t theory. These are the exact steps I used to build consistent momentum, even when I didn’t know where to start.
Module 3
Build A Presence: Online and Offline
We understand our audience. Now, let’s showcase the value of your offer. By utilizing online and offline marketing strategies to meet your preferred families where they are, you’ll be able to build a presence and grow your school authentically and sustainably!
Build A Presence: Online and Offline
Create buzz with strategic launches and content funnels
Set up and optimize your Facebook Business Page for visibility and SEO
Schedule content with Meta Business Suite so you can post with less stress
Use 15-Minute Power Pockets to build engagement consistently
Learn to beat the algorithm by with key strategies
Understand essential steps to amplify your reach
Use Tour Tips to turn curious families into confident enrollees
Create brochures, go live, and make local businesses your partners
Map out your marketing week-by-week to stay ahead and move with confidence
Module 4
Create Connection Through Platforms and Inquiry Plans
Anyone can market, but you will connect with potential families on a deeper, more meaningful level. Make an impact on your network through consistent, authentic strategies, like events, email marketing, and focusing on follow-ups.
Create Connection Through Platforms and Inquiry Plans
Confidently talk about your microschool without sounding “salesy”
Turn personal connections into warm leads
Tips to host open houses that feel personal and powerful
Invite the right people (and encourage them to bring friends)
Prepare your space, curriculum, and talking points
Turn meet-and-greets into meaningful enrollment conversations
A simple system to capture leads via website, forms, and events
A 3–5 email welcome series to nurture and build trust with families
A follow-up flow that keeps your school top of mind (without being pushy)
Module 5
Establish Enrollment and A Culture of Celebration
You’ve found your target market, you’ve connected with them authentically, now it’s time to seal the deal with an efficient, accessible enrollment process. We’ll also set you up for success beyond this course, with a reliable marketing plan and tips to lead with positivity!
Establish Enrollment and A Culture of Celebration
Create an enrollment flow that’s simple, kind, and professional
Set clear expectations for families from the first form to the final welcome
Use interest forms, Google Forms, interviews, and welcome packets
Track leads with simple but effective tools to stay on target with your goals
Get scripts, templates, and checklists to keep it all running smoothly
You’ll confidently guide families from inquiry to enrollment—without dropping the ball or second-guessing your next step.
Enrollment isn’t just business—it’s a blessing. This module proves it to you!
Make each new family feel honored, welcomed, and excited
Involve your staff in celebrating milestones with joy and intention
Boost morale with mini welcome kits, team updates, and lead tracking boards
“I gained SO much from this course and this experience”
“I don't think I would be where I am right now had I not been a part of this!”
“I gained SO much from this course and this experience” “I don't think I would be where I am right now had I not been a part of this!”
“Each module is a gem all on its own.”
“Anyone starting their own homeschooling business would greatly benefit from this!”
“Each module is a gem all on its own.” “Anyone starting their own homeschooling business would greatly benefit from this!”
“Witness the fruits of your labor come to harvest.”
“I am no stranger to online programs. This experience was perfect.”
“Witness the fruits of your labor come to harvest.” “I am no stranger to online programs. This experience was perfect.”
Printables & Downloadables Included
With each power-packed module, gain access to resources that will provide clarity, boost productivity, and prove essential in your journey to define your offer, discover your target markets, and establish an enrollment process you can market with confidence. Additional videos, workbooks, templates, worksheets, organizational guides, and more are included. Plus, the Microschool Marketing Blueprint comes with the Business Bundle - the ultimate toolkit to market your microschool or homeschool with ease. Includes professional templates and step-by-step instructions so you can showcase the value of your school with efficiency.
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Bucket Brain Dump Worksheet
Jam Sessions Brain Dump
Marketing Binder Setup Checklist
Contact Brainstorm Template
Batch Contact Brainstorm Template
Connect, Catch, Serve, Share Strategy
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Gaining Clarity Over Your Offer Workbook
Target Market Research Comparison
Target Market Research Analysis
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Week by Week Marketing Plan
The Rhythm Reset Method
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Inquiries Before, During, After